Lancelot Madzikwah - WP Creatives

Lancelot Madzikwah

Proposal presented by: WP Creatives

Hi Lancelot,

Thank you for taking the time to share your business challenges with us. We understand the importance of attracting private clients and are excited about the opportunity to help you implement Google Smart Ads to reach your business goals.

Based on the information you provided, we’ve put together a customised proposal that includes the setup and management of Google Smart Ads, along with additional services to enhance your online presence, starting with the optimisation of  your Google My Business listing.

Project Overview

Objective: To implement a Google Smart Ads campaign that increases your visibility online and drives high-quality traffic to your website, ultimately converting visitors into private clients for your care services. Key Deliverables: Google My Business (GMB) Listing Optimisation Google Smart Ads Campaign Setup Ongoing Campaign Management

Google My Business (GMB) Listing Optimisation

Importance: Establishing a Google My Business listing is essential for improving your local SEO and ensuring your business appears in local search results and on Google Maps. This listing will enhance your Google Smart Ads' effectiveness by providing accurate information to potential clients. Setup Process: We will optimise your GMB listing, including verifying your business, adding relevant categories, and populating your profile with important details like your business hours, services offered, and contact information.

Google Smart Ads Campaign Setup

Campaign Strategy: Develop a targeted campaign focused on reaching families and individuals searching for private care services in your area. This will include keyword research, ad creation, and strategic bid management. Ad Extensions: Use call, sitelink, and location extensions to provide additional value and improve ad visibility, leading to higher engagement and conversion rates. Conversion Tracking: Implement tracking to measure the success of the campaign, including clicks, calls, and form submissions from prospective clients.

Ongoing Campaign Management

Optimisation: Regularly monitor and optimise your ads to improve performance, including adjusting bids, refining keywords, and testing ad variations. Reporting: Provide monthly reports with detailed insights into campaign performance, including impressions, clicks, click-through rates (CTR), and conversions. We'll also include recommendations for ongoing improvements.

Timeline

Google My Business (GMB) Listing Optimisation We’ll begin by optimising your Google My Business listing, ensuring your business is visible in local search results. This includes verification, adding key details, and optimising your profile. Google Smart Ads Campaign Setup Following the GMB setup, we’ll develop and configure your Google Smart Ads campaign. This involves comprehensive keyword research, crafting compelling ads, and setting up your campaign for maximum effectiveness. Campaign Launch Your Google Smart Ads campaign will be live within three weeks of starting the project. From there, we’ll continuously monitor and optimise the campaign to drive the best possible results for your business.

Estimated Timeline:

1 - 2 Weeks

GMB Listing Optimisation
3 Days
Google Smart Ads Campaign Setup
1 Week
Campaign Launch
Within 2 weeks of project commencement

Pricing

1. Google My Business Listing Optimisation 2. Google Smart Ads Campaign Setup One-Time Setup Fee: Includes: Campaign strategy development, keyword research, ad copywriting, and initial campaign setup. 3. Ongoing Campaign Management Monthly Management Fee: Includes: Continuous optimisation, monthly performance reports, and consultation. **Ad Spend: The monthly ad spend is separate and will be directly billed by Google. We recommend starting with a minimum ad budget of 300 GBP per month. This can be adjusted based on performance and your business goals.

Google My Business Listing Optimisation
50
Google Smart Ads Campaign Setup
250
Ongoing Campaign Management
150

Total: 450

Why Choose Us? At WP Creatives, we specialise in helping care businesses like yours grow and succeed. With our expertise in Google Ads and digital marketing, we’re committed to delivering measurable results and supporting your business every step of the way. We look forward to partnering with you to achieve your business goals. Thank you for your consideration. Best regards, Ra Nga WP Creatives www.wpcreatives.co

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If you would like to join us and become a client then we’d be delighted to have you.

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